Towerstream, like most other companies, is always looking for ways to innovate.  Whether it’s adding mobile WiMAX equipment to our networks, lighting up full buildings, offering new products and promotions or adjusting our sales strategy, we’re always working to stay one step ahead of our competition while ensuring our customers receive top notch service.

To that end, I wanted to take a few minutes to talk about our sales strategy and the importance of leveraging the latest technologies.  Over the past few months, we’ve been evaluating our sales processes.  The purpose?  Ensuring our sales team members are operating as efficiently as possible to bring on solid leads.  As many of you probably know, in our Q109 earnings announcement we reported a record number of customer installations.  Our goal is to continue on this tremendous growth rate, but with a more productive model.

Our evaluations showed us ways to leverage Internet technologies to be more effective in terms of sales and new business.  The adjusted strategy is designed to create more efficiency within the sales process and will in turn enhance both revenue and customer growth and lower acquisition costs.   We see this as the natural migration of Towerstream’s sales strategy and feel this is a smarter, more powerful way to gain new customers.

As we near the close of Q209, we’re excited about the limitless opportunities ahead and look forward to starting the second half of the year.